Client: Bajaj Probiking

Scope of work: Concept, Brand communication, Facade design, Turnkey Interiors

Location: Delhi, Chandigarh, Navi Mumbai, Ahmedabad, Chennai, Hyderabad, Kolkata, Cochin, Vijaywada, Mangalore, Faridabad, Thiruvanthaapuram

Hardcore bikers are a different class altogether. Speed, adrenaline rush and power means everything to them. It is with this realization in mind that we designed the Bajaj Probiking showrooms. Exposed brick, steel, wood and granite give the outlets a tough feel. The bike display and bike parts like wheels, rims and handle bars take form of installation art on walls. A tyre becomes a table top and the silencer replaces the discussion table. Add to that the blue and yellow lighting and what you have is bikers' den - all you'll miss here is some chilled beer.