2006- CEO Working Built A Better World

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The Economics Times

CEO’s working to built a better world

29Aug, 2006, 0140 hrs IST, Nikhil Menon, TNN

CEO philanthropy on a grand scale is something that we’re used to seeing in the west. Business leaders such as Warren Buffet and Bill Gates have taken generosity and charity to whole new level.  However, not many CEOs in India have been featured In the popular media for their acts of munificence. This doesn’t mean that they are any less conscious about society than their counterpart in the West. The truth is that many of them she away from publicity, working quietly behind the scenes in various ways. Some of them donate their time and money, others set up trust and still others grow vegetables… and if you don’t really believe that, read on!

Jimmy Mistry heads Della Tecnica, a fast-growing design solutions company that he started in 1996. He also started the Parsi Resources Group (PRG), an organization for the benefit of the Zoroastrian community. Mistry wanted to bring together all sections of his community together for a common vision: that of creating a better tomorrow for young Parsis and Zoroastrian priests. But even before he started PRG, this motorbike fanatic wanted to do something for his people. So he adopted and renovated two agiaries (Parsi fire temples), and donated a fully equipped ambulance service for the community. The setting up of PRG on 27th December 2005 was a watershed in his life. And symbolised the beginning of an organised initiative to help others. Mistry admits, ‘’It’s never been an easy journey. Looking back, I doubt if I could do it all over again.’’ But he derived strength from his religious parents and his upbringing that taught him to ‘give something back’ to the community.

Today PRG consist of the world’s largest associations of Parsi priests – numbering over 550. It also guides and finds jobs and mentors for young Parsis. Mistry, who Believes in hands-on involvement in the group’s everyday activities, adds, ‘’the biggest challenge still is finance ; but I have a vision and the result will come. We want to take  PRG national and collect more data on Indian Parsis. esoeciallv the vouth”

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